For just a moment put Marlboro, Winston or any top selling Newport Non-Menthol 100s cigarettes inside the back burner and think how come any photo copying machine worldwide known and called as Xerox as though Xerox will be the machine’s generic name? Fine, why only Marlboro does always strike to both smokers and non smokers on the mention of cigarettes? Simple, and there can be only one reply to this group of questions. Marlboro is the best selling cigarette of this world and is particularly so since that time. If you aren’t in agreement with me, spare a minute and look for the simple keyword ‘cheap cigarettes’ in ‘video.google.com’ for example and I am certain you will see images of cheap Marlboro cigarettes prominently displayed. I wish to believe that this is a type of unsolicited acknowledgement for the brand, perhaps unintentional also, with a world renowned open knowledge source project.
Now to the million dollar question, why is Marlboro cigarette typically the most popular brand on earth? We should end up in to a few historical mood and following that move on to a modern, live wire marketer’s shoes so that you can understand this.
Tobacco has always enthralled humans and prehistoric human remains vindicate this fact by exhibiting traces of nicotine. Obviously the tobacco of the era could be assumed to get raw and harder than any cigarette today inclusive of cheap cigarettes. What perhaps started as chance ingestion or an integral part of some sacred activity has given directly into type of smoking by 15th century when Columbus rediscovered tobacco in 1492. Tobacco ruled, in patches, as ‘country money’ for sometime before taking the sort of cigarettes.
Marlboro cigarettes were aptly projected and billed as women’s cigarettes around 1924 but was required to make over its image in totality right after the debacle in the The Second World War. When they are reintroduced, Marlboro Ultra Lights Cigarettes was really a complete new package and came riding about the new found and a lot romanticized demand for the cowboy.
It is also pertinent to understand why a cowboy can be a hero, especially, in America and the remainder of the Americanized world. Cowboy may be the first hero as well as the much romanticized symbol of Americanism. They are 35devbpky perceived and looked down upon since the pioneers of enterprising nature and fearlessness which are major reasons for what America is today. Those are the ultimate men made from tougher material. Think tanks at Philip Morris had the process of carefully grooming this symbolic nationalism further and weave their cigarettes involved with it.
Switch to Marlboro advertisements and TV commercials now. They give attention to much more on the masculinity, the brevity in which they capture horses, glorification of their friendship etc with one hidden message everyone should emulate them. Cowboys are strong guys and you should make a link between this and hardness from the cigarettes.
And then there is this worldwide magic made by Hollywood, which, throughout the formative many years of Marlboro lights Cigarettes from being cheap, has produced a number of the history’s biggest block busters like ‘Magnificent Seven’, ‘Mc Cana’s Gold’ have immortalized the cowboy. Smoking was instantaneously equated with heroics that is evident from your 5000% start sales figures.
If this is a quick account of Marlboro’s success story, modern marketing blitzkrieg, exchangeable Marlboro miles or motorsport sponsorship etc, is efficiently sustaining the job for that brand. Cheap Marlboro cigarettes can be another avenue accessible to glide over for that brand.