Recent studies have indicated there are more than four billion internet searches each month in Germany. Of such thirty-seven percent were one-word searches, thirty-two percent two words and twenty-five % were 3 or 4 word searches. As is the situation in other countries, search terms are becoming increasingly descriptive and detailed. Long-tail keywords, therefore, are an effective strategy to produce SEO results.
Around 1 / 2 of all online searches in Germany concern local information and entertainment options. Not far behind, at forty-five percent of searches, is actually a category referred to as society, computers and electronics. The next most widely used search term is travel, which comprises thirty-three % of internet searches in Germany.
Not surprisingly Google is Germany’s most widely used search engine using a ninety percent market share. The remainder is split between Yahoo, gmx.de, web.de and tOnline.
The growth of mobile searches in Germany is lagging behind that from US and UK consumers with not much over five percent of searches occurring on cellular devices. In terms of social media Facebook keeps growing fast in Germany, although the student-based network StudiVZ still outperforms it with a forty percent market share.
Germans favour online content that may be very descriptive and prefer it to have a local rather than a global flavour. Indeed, German people are very loyal to their own personal manufacturers and choose to buy German-made goods. In connection with this they are exactly like Japanese customers, who also favour indigenous companies.
Recommended seoagentur stuttgart in Germany are not that different to the people one would use elsewhere. However, it pays dividends to use German hosting along with a German ccTLD. Building links in Germany is fairly challenging and German webmasters rarely accede to direct requests to change links. The best tactic is always to build links organically by stut1gart on constructing a site that German users enjoy and may link to by choice. Other approaches include using online PR and investigating relevant German directories.
SEO consultancy is a fairly new profession to Germany with many firms having been established for no more than three or four years. A typical client portfolio for the German SEO consultancy comprises twenty-six to fifty small to medium firms. Each consultancy generally has two to five employees.