Deciding on a PPC Agency which meets your needs is really a long and in some cases difficult process. Many client’s may go through a variety of agencies before discovering the right anyone to meet their business structure.
This does not mean that this past agencies were not great at their work, but indicates that the existing market is so bespoke that client’s are demanding more insight that in the past.
There is certainly plenty of choice, there ought to be 1000’s of dedicated and integrated PPC agencies who use different tools and strategies to achieve their client’s targets. This post aims to supply a few tips on what to consider and what things to ask, in the early stages in the RFP.
Are you presently confined to one tracking/bid management tool? – Many PPC agencies, utilise a third party or even in-house technology solution which manages your campaign performance, when they are limited by one solution. Then is that solution right for your model??
Could you provide case studies on you clients, performance? – Obviously this data is confidential, nonetheless they will be able to provide “ball park” figures and percentages to allow them to prove how successful these are. You need to examine their performance since taking on the campaign so request a both before and after snapshot gain access to the impact.
What differentiates from others? – This has become the most important question of these all, with a large number of PPC agencies competing to your business, what makes them different? Expect some “marketing” fluff with this reply, but look between your lines, an agency needs to be passionate and devoted to the their customers and provide something unique.
Describe our business, and exactly how it can be currently viewed inside the market – A PPC agency should be aware of there client’s business and products inside out, they ought to be an extension in the marketing team, ppcmangement ought to know your company. And also this shows if the agency has done their research and it has taken enough time to comprehend your expectations.
Simply how much? – Pretty simple really, what exactly is the cost, including tracking fees, setup costs as well as any other “hidden charges”. Buy it in composing and make certain that most prices are fully transparent. After you have this you might be then able to work out a genuine Roi (ROI).
Include these quick questions in your own brief, and you may should certainly pick the right agency. We recommend you “Google” them and take a look at the direction they are perceived in the marketplace.