They say that green will be the new black. But don’t for just a moment feel that finding color inspiration naturally starts and ends with all the color green! Becoming enviromentally friendly definitely holds great potential, especially considering just how far this movement may go towards protecting nature and all of its beauty. However the degree to which color may be inspired by nature extends well beyond shades of green.
It’s diversity makes nature an endless way to obtain inspiration for new ideas and strategies to choosing color. Stop and think for just a moment of the sheer variety of natural landscapes that can be found throughout the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to the local farmer’s market are common places with colors inspired naturally.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired naturally are comfy, inviting, and pleasing to the eye. Subconsciously, we expect naturally-occurring color combinations to get like that because we’re used to seeing those colors together either naturally or when using the Pantone Formula Guide Solid Uncoated. Think earth tone browns and shades of blue that remind us from the earth and sky.
Stretch your imagination and concentrate on the way color combinations found in nature change with all the changing seasons. Picture an eco-friendly tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white in the winter season.
Now take that same rolling hill loaded with flowers and imagine how it changes not from season to season, but day by day. Picture in your mind those vivid floral colors awash in shades of gray like a fierce thunderstorm approaches. Observe how even day-to-day variations in the elements can trigger new bursts of color inspiration?
The next occasion you’re looking for the perfect color combination for your personal fashion or graphic designs, a client’s brand, or for the launch of your new product that promises to save the environment, let nature inspire you. It’s everywhere you appear even though you’re relaxing in the midst a concrete jungle. Once you’ve discovered that perfect nature-inspired scene, matching those colors is not difficult with your Pantone color system!