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Over the last ten years of the nineteenth century, the royal members and nobles still formed the principle customers for jewelry consumption. Concurrently, the course, made up of industry masters, successful businessmen and bankers, emerged and begun to come into the faux bijoux cartier. Though they were lacking noble descent, this new rich class owned rapidly increasing wealth, which gave them the chance to live a more expensive life. They made an effort to promote themselves with shining jewelry from Cartier, like royal family members.

The wise founder, Louis Cartier, caught an opportunity tightly and moved his jewelry shop again, for the No. 13 on Street Peace, within the busy downtown during that time. This important decision in 1899 really started a completely new age for Cartier’s second rapid development.

Thanks to the continuous pursuit for perfect design, a brand new group of platinum jewelry in flower style was innovated in the Cartier world. The flower-styled crown with platinum and diamonds from Cartier, worn by Queen Elizabeth of Belgium, really left a deep impression around the world. Also there seemed to be the shining crown in flower style for Marie Bonaparte. Indeed, this innovation of base materials, replacing heavy silver or gold with lighter and harder platinum, did open a new era because of not only Cartier but the whole jewelry world. Moreover, the usage of platinum also promoted the diamond mosaic technology. More valuable, dexipky80 new material did give more creative room for designer. The diamond inlaying in platinum base looks more brilliant, compared with all the current former versions.

In that years, owning the jewelry from Cartier meant a higher taste and the noble status for people, particularly the ones of your new rich class. Almost all the royal brides ordered marriage rings, carved with all the letter “Cartier”. Well, through the wedding banquet of Marie Bonaparte to the Cartier jewelry, like brooch and crown, properties of the Bonaparte family, you could find the brilliant flower design easily. Furthermore, the wonderful flower design also brought about the fame of “King of Jewelry” from Edward 8th, which made Cartier popular around the world. Furthermore, the noted name gave Cartier a brilliant crown. Therefore, there are a higher platform along with a wider horizon for Cartier.